TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures 
SN  - 9780132240574 (alk. paper)
AV  - HB615 .B374 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes index; Part. 1. Decision to become an entrepreneur --
Chapter 1. Introduction to entrepreneurship --

Part. 2. Developing successful business ideas --
Chapter 2. Recognizing opportunities and generating ideas --
Chapter 3. Feasibility analysis --
Chapter 4. Writing a business plan --
Chapter 5. Industry and competitor analysis --
Chapter 6. Developing an effective business model --

Part. 3. Moving from an idea to an entrepreneurial firm --
Chapter 7. Preparing the proper ethical and legal foundation --
Chapter 8. Assessing a new venture's financial strength and viability --
Chapter 9. Building a new-venture team --
Chapter 10. Getting financing or funding --

Part. 4. Managing and growing an entrepreneurial firm --
Chapter 11. Unique marketing issues --
Chapter 12. The importance of intellectual property --
Chapter 13. Preparing for and evaluating the challenges of growth --
Chapter 14. Strategies for firm growth --
Chapter 15. Franchising
ER  -