TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Knight,Gary A.
AU  - Riesenberger,John R.
TI  - International business: strategy, management, and the new realities 
SN  - 0131738607 (alk. paper)
AV  - HD62.4 .C389 
PY  - 2008///
CY  - Upper saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - International business enterprises
KW  - Management
N1  - Includes index; Foundation concepts --
Introduction : What is international business? --
Globalization of markets and the internationalization of the firm --
Organizational participants that make international business happen --
Theories of international trade and investment --
The environment of international business --
The cultural environment of international business --
Political and legal systems in national environments --
Government intervention in international business --
Regional economic integration --
Understanding emerging markets --
The international monetary and financial environment --
Strategy and opportunity assessment for the international environment --
Global strategy and organization --
Global market opportunity assessment --
Entering and operating in international markets --
Exporting and countertrade --
Foreign direct investment and collaborative ventures --
Licensing, franchising, and other contractual strategies --
Global sourcing --
Functional area excellence --
Marketing in the global firm --
Human resource management in the global firm --
Financial management and accounting in the global firm
ER  -