TY - BOOK AU - Griffin,Ricky W. AU - Pustay,Michael W. TI - International business: a managerial perspective SN - 0201878771 AV - HD62.4 .G74 PY - 1995/// CY - Upper Saddle River, NJ PB - Prentice Hall KW - International business enterprises KW - Management N1 - 1. An overview of international business 2. Global marketplaces and business centers 3. International trade and investment theory 4. The international monetary system and the balance of payments 5. Foreign exchange and international markets 6. Formulation of National trade policies 7. International corporation among nations 8. Legal and political forces 9. The role of culture 10. International strategic management 11. Strategies for analysing and entering foreign markets 12. International strategic alliances 13. Organization design for international business 14. Managing behaviour and interpersonal relations ER -