Needham, Dave creator Needham, Dave. text Oxford Heinemann Educational Publishers 1995 monographic iv, 710 pages. ill. ; 26cm Section 1. Market Relations Chapter 1. Marketing orientation Chapter 2. Stakeholders and social responsibilities Chapter 3. Analysing the market Chapter 4. The Competitive Process Section 2 Operating Environment Chapter 5. The National economic context Chapter 6. Environmental factors and business activities Chapter 7. Business firms in markets Section 3. Managing Finance and Information Chapter 8. Managing finance Chapter 9. Managing information Section 4. Managing People and Activities Chapter 10. Managing people Chapter 11. Managing activities Section 5. Organisational Structures and Processes Chapter 12. Identifying structures Chapter 13. Changing structures Chapter 14. Communicating in organisations Chapter 15. Identifying and changing organisational culture Section 6. Financial Accounting Framework Chapter 16 Financial reporting requirement Chapter 17. Recording financial information Chapter 18. Preparing financial reports Dave Needham, Rob Dransfield, Rod Harris, Martin Coles Includes index Success in business HD31 .B96 0435285343