TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780073256238
AV  - P90 .B284
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes index; 1. Mass communication
2. News papers
3. Books
4. Magazines
5. Film
6. Radio and sound recording
7. Television
8. Cable and other multi channel services
9. Video games
10. The internet and the world wide web
11. Public relations
12. Advertising
13 Theories and effects of mass communication
14. Media freedom, regulation, and ethics
15. Global media
ER  -