TY  - BOOK
AU  - Lomash, Sukul
AU  - Mishra, P. K. 
TI  - Business policy and strategic management
SN  - 9788125911630
AV  - HD30.28 .L66b
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House PVT Ltd
KW  - Business planning
N1  - Includes bibliographical references and index; Chapter 1. Business Planning and Strategic Management
Chapter 2. Strategic Management Processes
Chapter 3. Defining Vision and Mission of a Company
Chapter 4.  Environment Scanning and Analysis
Chapter 5. Analysis of Industry 
Chapter 6. Study and Evaluation of Multinational Environment 
Chapter 7. Forecasting the Business Environment
Chapter 8. Internal Analysis of Company Profile
Chapter 9. Long-Term Objectives and Grand Strategies
Chapter 10. Analysis of Strategies and Choice
Chapter 11. Operationalising and Implementation Strategies
Chapter 12. Integration of Structure 
Chapter 13. Guiding, Evaluating and Controlling Strategies
Chapter 14. Guide to Case Analysis
Case studies
ER  -