TY  - BOOK
AU  - Lattimore,Dan
TI  - Public relations: the profession and the practice 
SN  - 9780073511863 (softcover  : alk. paper)
AV  - HM1221 .P96
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
N1  - Includes index;  	Part I: The profession. The Nature of Public Relations ; The History of Public Relations ; A Theoretical Basis for Public Relations ; Law and Ethics. --
Part II: The process. Research: Understanding Public Opinion ; Strategic Planning for Public Relations Effectiveness ; Action and Communication ; Evaluating Public Relations Effectiveness. --
Part III: The publics. Media Relations ; Employee Communication ; Community Relations ; Consumer Relations and Marketing ; Investor Relations. --
Part IV: The practice. Public Affairs: Relations with Government ; Public Relations in Nonprofit Organizations ; Corporate Public Relations ; Technological, Global, and Organizational Issues in Public Relations
ER  -