Cooper, John O. creator Heron, Timothy E. Heward, William L. text Upper Saddle River, N.J Pearson/Merrill-Prentice Hall c2007 2nd ed. monographic xxvii, 770 p. : ill. ; 29 cm. Introduction and basic concepts: Definition and characteristics of applied behavior analysis; Basic concepts -- Selecting, defining, and measuring behavior: Selecting and defining target behaviors; Measuring behavior; improving and assessing the quality of behavioral measurement -- Evaluating and analyzing behavior change: Constructing and interpreting graphic displays of behavioral data; Analyzing behavior change, basic assumptions and strategies; Reversal and alternating treatments designs; Multiple baseline and changing criterion designs; Planning and evaluating applied behavior analysis research -- Reinforcement: positive reinforcement; Negative reinforcement; Schedules of reinforcement -- Punishment: Punishment by stimulus presentation; Punishment by removal of a stimulus -- Antecedent variables: Motivating operations; Stimulus control -- Developing new behavior: Imitation; Shaping; Chaining -- Decreasing behavior with nonpunishment procedures: Extinction; Differential reinforcement; Antecedent interventions -- Functional analysis: Functional behavior assessment -- Verbal behavior: Verbal behavior -- Special applications: Contingency contracting, token economy, and group contingencies; Self-management -- Promoting generalized behavior change: Generalization and maintenance of behavior change -- Ethics: Ethical considerations for applied behavior analysts / J.A. Martinez-Diaz [and others] -- Appendix: Textbook coverage of the behavior analyst certification board BCBA and BCABA behavior analyst task list, third edition -- Glossary. John O. Cooper, Timothy E. Heron, William L. Heward. Behaviorism (Psychology) Human behavior BF199 .C65 0131421131 9780131421134