TY  - BOOK
AU  - Geoffrey F. Rubinstein
TI  - Student guide to accompany media waves : An introduction to mass communication
SN  - 0070180113
AV  - P90 .R82
PY  - 1998///
CY  - Boston Mass.
PB  -   McGraw-Hill
KW  - mass communication
N1  - Media history --
Mass media and society --
Print history --
Images in media --
Newspaper industry --
Magazine industry --
Book industry --
Recording history --
Radio history --
Radio industry --
Recording industry --
Film history --
Film industry --
Television history --
Broadcast television --
Cable televsion and beyond --
Television news --
Print news --
Public relations --
Advertising --
Media rights and responsibilities --
Media ethics --
Media impact --
Audience and feedback --
Media convergence --
Global media.
Other Titles:	MediaWaves, an introduction to mass communication
Media Waves, an introduction to mass communication
MediaWaves
Mass communication
ER  -