An introduction to mass communication Geoffrey F. Rubinstein creator text Boston Mass McGraw-Hill 1998 monographic ix 214 p. 24 cm Media history -- Mass media and society -- Print history -- Images in media -- Newspaper industry -- Magazine industry -- Book industry -- Recording history -- Radio history -- Radio industry -- Recording industry -- Film history -- Film industry -- Television history -- Broadcast television -- Cable televsion and beyond -- Television news -- Print news -- Public relations -- Advertising -- Media rights and responsibilities -- Media ethics -- Media impact -- Audience and feedback -- Media convergence -- Global media. Other Titles: MediaWaves, an introduction to mass communication Media Waves, an introduction to mass communication MediaWaves Mass communication Geoffrey F. Rubinstein mass communication P90 .R82 0070180113