01042nam a22001217a 4500020001500000050001400015100002700029245010700056260003800163300002400201505067200225650002300897 a0070180113 aP90b.R82 aGeoffrey F. Rubinstein aStudent guide to accompany media waves bAn introduction to mass communicationcGeoffrey F. Rubinstein aBoston Mass.b McGraw-Hillc1998 aixb214 p. c 24 cm aMedia history -- Mass media and society -- Print history -- Images in media -- Newspaper industry -- Magazine industry -- Book industry -- Recording history -- Radio history -- Radio industry -- Recording industry -- Film history -- Film industry -- Television history -- Broadcast television -- Cable televsion and beyond -- Television news -- Print news -- Public relations -- Advertising -- Media rights and responsibilities -- Media ethics -- Media impact -- Audience and feedback -- Media convergence -- Global media. Other Titles: MediaWaves, an introduction to mass communication Media Waves, an introduction to mass communication MediaWaves Mass communication amass communication