TY  - BOOK
AU  - Rosenberry,Jack
AU  - Vicker,Lauren A.
TI  - Applied mass communication theory: a guide for media practitioners 
SN  - 9780205548736 (pbk.)
AV  - P91.3 .R72 
PY  - 2009///
CY  - Boston
PB  - Pearson Allyn and Bacon
KW  - Mass media
KW  - Research
KW  - Philosophy
N1  - Unit 1: Theory and research --
Chapter 1. Theory and the study of communication --
Chapter 2. Research principles and practices --
Chapter 3. Research methods --
Chapter 4. The Research project in a theory based course --
Unit 2: Mass Communication Theories --
Chapter 5Early developments in mass communication theory --
Chapter 6. The individual perspective on mass communication theory --
Chapter 7. The sociological perspective on mass communication theory --
Chapter 8. Alternative paradigms of critical and cultural studies --
Unit 3: Bridge to the real world --
Chapter 9. Media Law --
Chapter 10. Media ethics --
Chapter 11. Media economics --
Chapter 12Preparing for a career in mass media --
Chapter 13. Theory applications for media practitioners
ER  -