01334cam a2200181 a 4500 4303 4303 9780205548736 (pbk.) 0205548733 (pbk.) P91.3 .R72 Rosenberry, Jack. Applied mass communication theory : a guide for media practitioners / Jack Rosenberry, Lauren A. Vicker. Boston : Pearson Allyn and Bacon, 2009. xv, 291 p. : ill. ; 24 cm. Unit 1: Theory and research -- Chapter 1. Theory and the study of communication -- Chapter 2. Research principles and practices -- Chapter 3. Research methods -- Chapter 4. The Research project in a theory based course -- Unit 2: Mass Communication Theories -- Chapter 5Early developments in mass communication theory -- Chapter 6. The individual perspective on mass communication theory -- Chapter 7. The sociological perspective on mass communication theory -- Chapter 8. Alternative paradigms of critical and cultural studies -- Unit 3: Bridge to the real world -- Chapter 9. Media Law -- Chapter 10. Media ethics -- Chapter 11. Media economics -- Chapter 12Preparing for a career in mass media -- Chapter 13. Theory applications for media practitioners. Mass media Research. Mass media Philosophy. Vicker, Lauren A., BK 0 0 0 0 MUCGM MUCGM GEN 2017-01-30 0 P91.3 .R72 3404 2022-04-21 00:00:00 BK