TY  - BOOK
AU  - Holden, Greg
AU  - Belew, Shannon
AU  - Elad, Joel R. 
AU  - Rich, Jason R. 
TI  - E-business
SN  - 9780470198575
AV  - HF5548.32 .EB9
PY  - 2009///
CY  - New York 
PB  - John Wiley & Sons, Inc. 
KW  - Electronic Commerce
KW  - New Business Enterprise -- website development
KW  - Web Site Development
N1  - Part 1: Getting started in e-business --
Chapter 1. An introduction to e-business --
Chapter 2. The law, ethics, and consumer policies --
Chapter 3. Planning an e-business --
Chapter 4. Financing and launching an e-business --
Chapter 5. Accounting and taxes --

Part 2: Operating an e-business --
Chapter 6. Online payments and shopping carts --
Chapter 7. Products, inventory, and fulfullment --
Chapter 8. Marketing an e-business --
Chapter 9. Effectively using search engines --
Chapter 10. E-business customer service --


Part 3: Creating and operating a web site --
Chapter 11. Equipment, software, and web hosting --
Chapter 12. Successful web site design --
Chapter 13. Tracking and analyzing customer data --
Chapter 14. E-business security
ER  -