TY  - BOOK
AU  - Onyiriuba, Leo
TI  - Marketing of financial services:  Banking perspectives and illustrations
SN  - 9789789002467
AV  - HG181 
PY  - 2009///
CY  - Lagos
PB  - NFS Data Bureau Limited
KW  - Marketing of Fianancail Services
N1  - includes references; Section I. General principles, goals and tasks 
Section II. customer service - orientations, standards and measures 
Section III. Springboard of bank marketing 
Section IV. Markets structure, behaviour, and strategies 
Section V. Marketing tools, mix, and strategies 
Appendix 
References 
Index

ER  -