TY  - BOOK
AU  - Clifford Duke Mettle
AU  - Ofori Akuamoah
TI  - Marketing of Financial Services
SN  - 9988788177
AV  - HG151.8 
PY  - 2007///
CY  - Vision Design
PB  - The Chartered Institute of Bankers
KW  - Marketing
KW  - Financail Services
N1  - Unit 1  Introduction to financial services marketing
Uni t2  The marketing plan
Unit 3  The individual and organizational buyer behavior
Unit 4  The competitive environment
Unit 5  Market Segmentation
Unit 6  Mock Examination
Unit 7  Marketing information & Research
Unit 8  The services marketing mix
Unit 9  Product strategy
Unit  10  Price strategy
Unit 11  Place strategy
Unit 12  Mock examination
Unit 13  Promotion Strategy
Unit 14  People in financial services
Unit 15  Physical evidence strategy
Unit  16  Process strategy
Unit   17 Mock examinations
Appendices
ER  -