TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hirt,Geoffrey A.
AU  - Ferrell,Linda
TI  - Business: a changing world 
SN  - 9780073511726 
AV  - HF1008 .F47 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Business
KW  - Management
N1  - Includes Index; Part One. Business in a Changing World 
Chapter 1: The Dynamics of Business and Economics
Appendix A: Guidelines for the Development of the Business Plan 
Chapter 2: Business Ethics and Social Responsibility
Appendix B: The Legal and Regulatory Environment 
Chapter 3: Business in a Borderless World
Chapter 4: Managing Information Technology and E-Business 

Part Two: Starting and Growing a Business 
Chapter 5: Options for Organizing Business 
Chapter 6: Small Business, Entrepreneurship, and Franchising 

Part Three: Managing for Quality and Competitiveness 
Chapter 7: The Nature of Management 
Chapter 8: Organization, Teamwork and Communication
Chapter 9: Managing Service and Manufacturing Operations 

Part Four: Creating the Human Resource Advantage --
Chapter 10: Motivating the Workforce
Chapter 11: Managing Human Resources 
Appendix C. Personal Career Plan 

Part Five: Marketing: Developing Relationships
Chapter 12: Customer-Driven Marketing 
Chapter 13: Dimensions of Marketing Strategy 

Part Six: Financing the Enterprise 
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System 
Chapter 16: Financial Management and Securities Markets
ER  -