TY  - BOOK
AU  - Woolf,  Brian P. 
TI  - Loyalty marketing:  the second act
SN  - 0963202545
AV  -  HF5415.525 .W84
PY  - 1999///
CY  - Greenville
PB  -  Teal Books, 
KW  - Marketing
KW  - Management
N1  - Includes index; i. An introduction to excellence 
ii. The drivers paths of loyalty
iii. How customer measurement help
iv. Drawing it all together

ER  -