Zikmund, William G. creator text Fort Worth Dryden c1997 5th ed. monographic xxi, 829 p. : ill. ; 24 cm. Preface -- About the Author -- Part 1. Introduction -- Chapter 1. The Role of Business Research -- Chapter 2. Information Systems and Knowledge Management -- Chapter 3. Theory Building -- Chapter 4. The Research Process: An Overview -- Chapter 5. Ethical Issues in Business Research -- Part 2. Beginning Stages of the Research Process -- Chapter 6. Problem Definition and the Research Proposal -- Chapter 7. Exploratory Research and Qualitative Analysis -- Chapter 8. Secondary Data -- Part 3. Research Methods for Collecting Primary Data -- Chapter 9. Survey Research: An Overview -- Chapter 10. Survey Research: Basic Methods of Communication with Respondents -- Chapter 11. Observation Methods -- Chapter 12. Experimental Research -- Part 4. Measurement Concepts -- Chapter 13. Measurement and Scaling Concepts -- Chapter 14. Attitude Measurement -- Chapter 15. Questionnaire Design -- Part 5. Sampling and Fieldwork -- Chapter 16. Sample Designs and Sampling Procedures -- Chapter 17. Determination of Sample Size: A Review of Statistical Theory -- Chapter 18. Fieldwork -- Part 6. Data Analysis and Presentation -- Chapter 19. Editing and Coding: Beginning to Transform Raw Data into Information -- Chapter 20. Basic Data Analysis: Descriptive Statistics -- Chapter 21. Univariate Statistics -- Chapter 22. Bivariate Analysis: Tests of Differences -- Chapter 23. Bivariate Analysis: Measures of Association -- Chapter 24. Multivariate Analysis -- Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up -- Part 7. Video Cases -- Video Case 1. Polaroid I-Zone -- Video Case 2. WBRU -- Video Case 3. Ben & Jerry's -- Video Case 4. Fossil -- A Watch for Every Wrist -- Video Case 5. IBM: Enterprise Resource Planning -- Video Case 6. Fisher-Price Rescue Heroes -- Video Case 7. Upjohn's Rogaine -- Video Case 8. Trading Cards Focus Group -- Video Case 9. V8 -- Video Case 10. Furniture.com -- Video Case 11. The Census Bureau: Census 2000 -- Video Case 12. Burke Inc. -- Video Case 13. The Walker Information Group -- Part 8. Critical Thinking Cases -- Case 1. The Atlanta Braves -- Case 2. Harvard Cooperative Society -- Case 3. Tulsa's Central Business District (A): Developing a Research Project -- Case 4. Hamilton Power Tools (A) -- Case 5. Middlemist Precision Tool Company -- Case 6. EZPass -- Case 7. Today's Man -- Case 8. Behavioral Science Research of Coral Gables, Florida -- Case 9. Tulsa's Central Business District (B) -- Case 10. The Greeting Card Study -- Case 11. The Evergreen Company -- Case 12. Tulsa's Central Business District (C) -- Case 13. The Pretesting Company -- Case 14. Professional Recruiters -- Case 15. Hamilton Power Tools (B) -- Case 16. The Cleveland Clinic Foundation in Jacobs Field -- Case 17. Flyaway Airlines -- Case 18. Wall Street Journal/Harris Interactive Business School Survey -- Case 19. Omar's Fast Freight -- Case 20. Canterbury Travels -- Case 21. United States Postal Service -- Case 22. Schonbrunn Palace in Vienna -- Case 23. The Business Forms Industry -- Case 24. Zagorski Field Services -- Case 25. The Multiplex Company -- Case 26. Survey on Americans and Dietary Supplements -- Case 27. Old School versus New School Sports Fans -- Case 28. Fidelity Investments -- Case 29. LastDance Health Care Systems -- Case 30. Sunbelt Energy Corporation -- Case 31. Employees Federal Credit Union -- Case 32. Values and the Automobile Market -- William G. Zikmund. Management Research Business Research HD30.4 .Z54 1997 0030184320 9780030184321