TY  - BOOK
AU  - Pezzullo,Mary Ann
AU  - Berry,Leonard L.
TI  - Marketing for bankers
AV  - HG1616.M3 P31
PY  - 1982///
CY  - Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036)
PB  - American Institute of Banking, American Bankers Association
KW  - Bank marketing
N1  - Rev. ed. of: Marketing for bankers / Leonard L. Berry, James H. Donnelly. c1975; Preface                                vii
Part 1  What is marketing     3
Part  2  Understanding the market   59
Part  3  The marketing management process     119
Part  4   Other marketing related topics    455
Index       507
About the author    521

ER  -