TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
SN  - 0071244301
AV  - HD 30.4 .C655
PY  - 2006///
CY  - New York
PB  - McGraw Hill
KW  - Industrial mangement
KW  - Research
KW  - Business
N1  - Includes index; Part I: Introduction to Business Research --
Chapter 1.  Research in Business --
Chapter 2.  Thinking Like a Researcher --
Chapter 3.  The Research Process: an overview --
Chapter 4.  Business Research Requests and Proposals --
Appendix 4a: Covering Kids RFP --
Chapter 5.  Ethics in Business Research --


Part II: The Design of Research --
Chapter 6.  Research Design: An Overview --
Chapter 7.  Secondary Data Searches --
Chapter 8.  Qualitative Research --
Chapter 9.  Observation Studies --
Chapter 10.  Surveys --
Chapter 11.  Experiments and Test Markets --
Appendix 11 a: Complex Experimental Designs --

Part III: The Sources and Collection of Data --
Chapter 12.  Measurement --
Chapter 13.  Measurement Scales --
Chapter 14.  Questionnaires and Instruments --
Appendix 14a: Crafting Effective Measurement Questions --
Appendix 14b: Pretesting Options and Discoveries --
Chapter 15.  Sampling Concepts --
Appendix 15a: Determining Sample Size --


Part IV: Analysis and Presentation of Data --
Chapter 16.  Data Preparation and Analysis --
Appendix 16a: Describing Data Statistically --
Chapter 17.  Exploring, Displaying, and Examining Data --
Chapter 18.  Hypothesis Testing --
Chapter 19.  Measures of Association --
Chapter 20.  Multivariate Analysis: An Overview --
Chapter 21.  Presenting Insights and Findings: Written and Oral Reports --
Case abstracts --
Appendices --
A Focus Group Discussion Guide --
B Nonparametric Significance Tests --
C Selected Statistical Tables
ER  -