TY  - BOOK
AU  - Jean-Pierre Jeannet; Hubert D Hennessey
TI  - Global marketing strategies
SN  - 9780395871621
AV  - HF1416 .J43
PY  - 1998///
CY  - Boston : 
PB  - Houghton Mifflin, 
KW  - 	 Export marketing -- Management
KW  -  Internationale marketing
N1  - Includes index; Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort
ER  -