TY  - BOOK
AU  - Wortzel-Vernon H.
TI  - Global strategic management :l: the essentials 
SN  - 0471617881
AV  - HD62.4 .V483
PY  - 1990///
CY  -  New York
PB  - Wiley
KW  - International business enterprises
KW  - Management
N1  -  Rev. ed. of: Strategic management of multinational 
       corporations. c1985.; Section 1. The Strategic Planning environment
Section 2. Concepts and tools for competitive analysis and strategic planning
Section 3. The political environment and political risk
Section 4. Finance and control
Section 5. Marketing
Section 6. Production management
Section 7. R&D and innovation management
Section 8. Corporate culture and human resource management
ER  -