TY  - BOOK
AU  -  Dominick, Joseph R.
TI  - The dynamics of mass communication 
SN  - 007290478X
AV  - P90   .D59
PY  - 1999///
CY  - Boston : 
PB  -  McGraw Hill, 
KW  - Mass media
N1  - Includes index; pt. 1: The nature and history of mass communication. --
Communication: mass and other forms --
Perspectives on mass communication --
Historical and cultural context --
pt. 2: The print media. --
Newspapers --
Magazines --
Book publishing --
pt. 3: Electronic media. --
Radio --
Sound recording --
Motion pictures --
Television --
The computer and the internet --
pt. 4: Specific media professions. --
News gathering and reporting --
Public relations --
The structure of the advertising industry --
pt. 5: Regulation of the mass media. --
Formal controls: laws, rules, regulations --
Ethics and other informal controls --
pt. 6: Impact. --
The global village: international and comparative media systems --
Social effects of mass communication
ER  -