TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
TI  - Transnational management: text, cases, and readings in cross-border management 
SN  - 0256247811
AV  - HD62.4 .B365 2000
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - International business enterprises
KW  - Management
N1  - Includes index; Expanding Abroad: Motivations, Means, and Mentalities --
Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning --
Developing Strategic Capabilities: Building Layers of Competitive Advantage --
Developing coordination and control: The organizational challenge --
Creating and Leveraging Knowledge: The Worldwide Learning Challenge --
Managing across boundaries: The collaborative challenge --Building multidimensional capabilities: The management challenge --
Preparing for the Future: Evolution of the Transnational
ER  -