TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John
AU  - Strickland,A.J.
TI  - Strategy: winning in the marketplace : core concepts, analytical tools, cases 
SN  - 0072847700 (alk. paper)
AV  - HD30.28 .T543
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate corporations
KW  - Management
N1  - Includes indexes; What is strategy and why is it important?. --
pt. 2. Core concepts and analytical tools. Analyzing a company's external environment. --
Analyzing a company's resources and competitive position --
pt. 3. Crafting the strategy. Crafting a strategy: the quest for competitive advantage. --
Competing in foreign markets. --
Diversification: strategies for managing a group of businesses --
pt. 4. Executing the strategy. Building a capable organization. --
Managing internal operations: actions that facilitate strategy execution. --
Corporate culture and leadership. --
pt. 5. Cases in crafting and executing strategy. Crafting strategy in single-business companies. --
Crafting strategy in diversified companies. --
Cases in executing strategy. --
Strategy, ethics, and social responsibility
ER  -