TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management: concepts & cases 
SN  - 9780078112737 (alk. paper)
AV  - HD30.28 .R74
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Management
N1  - Includes index; Part 1.......Strategy Analysis
Chapter 1. What is strategy and why is it important? --
Chapter 2. The strategic management process --
Chapter 3. External analysis : industry structure, competitive forces, and strategic groups --
Chapter 4. Internal analysis : resources, capabilities, and activities --
Chapter 5. Competitive advantage and firm performance --

Part 2..... Strategy Formulation 
Chapter 6. Business strategy : differentiation, cost leadership, and integration --
Chapter 7. Business strategy : innovation and strategic entrepreneurship --
Chapter 8. Corporate strategy : vertical integration and diversification --
Chapter 9. Corporate strategy : acquisitions, alliances, and networks --
Chapter 10. Global strategy : competing around the world --

Part 3... Strategy Implementation
Chapter 11. Organizational design : structure, culture, and control --
Chapter 12. Corporate governance, business ethics, and strategic leadership.

Part 4...... MiniCases
Part 5...... Cases
ER  -