Mansfield, Edwin. Mansfield, Edwin. text New York W.W. Norton 2002 5th ed. monographic 1 v. (various pagings) : col. ill. ; 25 cm. Part One: Introduction Chapter 1: Introduction to Managerial Economics Chapter 2: Optimization Techniques Part Two: Demand and Forecasting Chapter 3: Demand Theory 83 Chapter 4: Consumer Behavior and Rational Choice Chapter 5: Estimating Demand Functions Chapter 6: Business and Economic Forecasting Part Three: Production and Cost Chapter 7: Production Theory Chapter 8: Technological Change and Industrial Innovation Chapter 9: The Analysis of Cost Part 4: market Structure, Strategic Behavior and Pricing Chapter 10: Oligopoly Chapter 12: Game Theory Chapter 13: Pricing Techniques Part Five: Risk, Uncertainty and Incentives Chapter 14: Risk Analysis Chapter 15: Auctions Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards Part Six: Government - Business Relations and the Global Economy Chapter 18: Managerial Economics: Taking a Global View Edwin Mansfield ... [et al.]. After original author's death, a group of editors published the 5th ed. Accompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm. Managerial economics HD30.22 .M354 0393976777 9780393976779