01606cam a22001814a 4500020001500000020001800015050002000033245009100053250001200144260003600156300005000192500007600242500015100318505088500469650002601354700002201380700002201402  a0393976777  a978039397677900aHD30.22b.M354 00aManagerial economics :theory, applications, and cases /cEdwin Mansfield ... [et al.].  a5th ed.  aNew York :bW.W. Norton,c2002.  a1 v. (various pagings) :bcol. ill. ;c25 cm.  aAfter original author's death, a group of editors published the 5th ed.  aAccompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm.  aPart One: Introduction
Chapter 1: Introduction to Managerial Economics
Chapter 2: Optimization Techniques

Part Two: Demand and Forecasting
Chapter 3: Demand Theory 83
Chapter 4: Consumer Behavior and Rational Choice
Chapter 5: Estimating Demand Functions
Chapter 6: Business and Economic Forecasting

Part Three: Production and Cost
Chapter 7: Production Theory 
Chapter 8: Technological Change and Industrial Innovation
Chapter 9: The Analysis of Cost

Part 4: market Structure, Strategic Behavior and Pricing
Chapter 10: Oligopoly
Chapter 12: Game Theory
Chapter 13: Pricing Techniques

Part Five: Risk, Uncertainty and Incentives
Chapter 14: Risk Analysis
Chapter 15: Auctions
Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards

Part Six: Government - Business Relations and the Global Economy
Chapter 18: Managerial Economics: Taking a Global View
 0aManagerial economics.1 aMansfield, Edwin.12aMansfield, Edwin.