TY  - BOOK
AU  - Baye,Michael R.
TI  - Managerial economics and business strategy
SN  - 9780073375960 (alk. paper)
AV  - HD30.22 .B34
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Managerial economics
KW  - Strategic planning
N1  - Includes bibliographical references and index; Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
ER  -