TY - BOOK AU - Maurice,S.Charles AU - Thomas,Christopher R. TI - Managerial economics SN - 0072392916 AV - HD30.22 .M39 PY - 2002/// CY - Boston PB - McGraw-Hill KW - Managerial economics N1 - Includes index; Part I: Some Preliminaries Chapter 1: Managers, Profits and Markets Chapter 2: Demand, Supply and Market Equilibrium Chapter 3: Elasticity and Demand Chapter 4: Theory of Optimization Chapter 5: Basic Estimation Techniques Part II: Demand Analysis Chapter 6: Theory of Consumer Behavior Chapter 7: Empirical Demand Analysis Chapter 8: Demand Forecasting Part III: Production and Cost Analysis Chapter 9: Production and Cost in the Short Run Chapter 10: Production and Cost in the Long Run Chapter 11: Empirical Analysis of Production and Cost Part IV: Profit Maximization in Various Market Structures Chapter 12: Managerial Decisions in Competitive Markets Chapter 13: Managerial Decisions for Firms with Market Power. Chapter 14: Strategic Decision Making in Oligopoly Markets Chapter 15: Cooperation in Oligopoly Markets Chapter 16: Multiple Plants, Markets, and Products Part V: Risk and Uncertainty Chapter 17: Decisions under Risk and Uncertainty Chapter 18: Investment Decision ER -