TY  - BOOK
AU  - Mansfield,Edwin
AU  - Mansfield,Edwin
TI  - Managerial economics: theory, applications, and cases 
SN  - 0393976777
AV  - HD30.22 .M354 
PY  - 2002///
CY  - New York
PB  - W.W. Norton
KW  - Managerial economics
N1  - After original author's death, a group of editors published the 5th ed; Accompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm; Part One: Introduction
Chapter 1: Introduction to Managerial Economics
Chapter 2: Optimization Techniques

Part Two: Demand and Forecasting
Chapter 3: Demand Theory 83
Chapter 4: Consumer Behavior and Rational Choice
Chapter 5: Estimating Demand Functions
Chapter 6: Business and Economic Forecasting

Part Three: Production and Cost
Chapter 7: Production Theory 
Chapter 8: Technological Change and Industrial Innovation
Chapter 9: The Analysis of Cost

Part 4: market Structure, Strategic Behavior and Pricing
Chapter 10: Oligopoly
Chapter 12: Game Theory
Chapter 13: Pricing Techniques

Part Five: Risk, Uncertainty and Incentives
Chapter 14: Risk Analysis
Chapter 15: Auctions
Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards

Part Six: Government - Business Relations and the Global Economy
Chapter 18: Managerial Economics: Taking a Global View

ER  -