TY  - BOOK
AU  - Fry,Fred L.
AU  - Stoner,Charles R.
AU  - Hattwick,Richard E.
TI  - Business: an integrative approach 
SN  - 0072367679
AV  - HD31 F79 
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Industrial management
N1  - I. The Integrative Nature of Business 
1. The Nature of Business 
2. The Big Picture 
Indicators of Business Success 
3. The Scope of Business Today 
4. Decision Makers and Decision Making 
5. The Links Between Business and Its Stakeholders II. The Impact of External Forces 
6. The Impact of Diversity: Trends and Issues 
7. The Impact of Economic Forces 
8. The Impact of Globalization 
9. The Impact of Financial Markets and Processes 
10. The Impact of Legal and Regulatory Forces 
11. The Impact of Industry Structure and Dynamics III. Providing Excellence in Goods and Services 
12. Thinking Strategically About the Business Operation 
13. Providing Value Through Quality Products and Services 
14. Communicating Value Through Effective Marketing 
15. Acquiring and Using Resources 
16. Integrating Activities and Gaining Commitment 
17. Using Technology in a Competitive Environment IV. Assessment and Change 
18. Measuring Performance 
19. Promoting Change and Renewal
ER  -