TY  - BOOK
AU  - Bangs,David H.
TI  - The market planning guide: creating a plan to successfully market your business, product, or service 
SN  - 157410098X (pbk.)
SN  - 978157410
AV  - HF5415.122 .B36 
PY  - 1998///
CY  - Chicago
PB  - Upstart Pub.
KW  - Marketing
KW  - Planning
KW  - Small business
KW  - New business enterprises
N1  - Includes index; Ch. 1. Quick Strategic Marketing Plan --
Ch. 2. Marketing Overview --
Ch. 3. Products and Services --
Ch. 4. Customers and Prospects --
Ch. 5. Competitive Analysis --
Ch. 6. Price, Place, and Sales Practices --
Ch. 7. Strengths and Weaknesses --
Ch. 8. Advertising and Promotion --
Ch. 9. Strategic Marketing --
Ch. 10. Marketing Plan --
Ch. 11. Sales Plan --
App. 1. Summary of Questions and Marketing Plan Outline --
App. 2. Marketing Plan for R.D. Montville & Associate --
App. 3. Marketing Plan for Delicious Delectables
ER  -