TY  - BOOK
AU  - Yankah, Kojo.
AU  - Yankah,Kojo
ED  - Icons Media (Firm)
TI  - An introduction to branding and marketing communication management
SN  - 8178271532
SN  - 978817827
AV  - HF5415.1255 .I58 
PY  - 2007///
CY  - Delhi
PB  - Manak Publications in collaboration with Icons Media
KW  - Branding (Marketing)
KW  - Communication in marketing
N1  - Includes index; Segment 1. The fundamentals
Segment 2. Expert speak
Segment 3. Africa 
Segment 4. Case studies
ER  -