TY  - BOOK
AU  - O'Sullivan,Arthur
AU  - Sheffrin,Steven M.
TI  - Microeconomics: principles and tools 
SN  - 0130358126
AV  - HB172 .O8 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Microeconomics
N1  - A variety of multi-media instructional tools, including a web site, is available to supplement the text; Introduction and key principles: Introduction, What is economics?; Key principles of economics; Markets and government in the global economy; Supply, demand, and market equilibrium --
A closer look at supply and demand: Elasticity, a measure of responsiveness; Market efficiency and government intervention; Consumer choice --
Market structures and pricing: Production and cost; Perfect competition, short run and long run; Monopoly; Entry and monopolistic competition; Oligopoly and strategic behavior; Using market power, price discrimination and advertising; Controlling market power, antitrust policy and deregulation --
Spillovers and information; Imperfect information and disappearing markets; Public goods, taxes, and public choice; Environmental policy --
Labor market and economic challenges: Labor market; Economic challenges, poverty, aging, and health care; International trade and public policy --
Glossary --
ER  -