TY  - BOOK
AU  -  	Gilbert D Harrell
TI  - Marketing : connecting with customers
SN  - 9780130620224
AV  - HF5415.13 .H356
PY  - 2002///
CY  -  	Upper Saddle River (NJ)
PB  -  Prentice Hall, 
KW  - Consumer satisfaction
KW  -  Marketing --
KW  - Management
N1  - Includes bibliographical references and index; 1. Marketing: Connecting with Customers. 2. Customer Satisfaction and Loyalty: Building Value with Quality. 3. The Global Marketing Environment and E-Commerce. 4. The Strategic Marketing Planning Process: Domestic and Global. 5. Marketing Information and Research. 6. Market Segmentation, Targeting, and Positioning. 7. Connecting with Customers: Understanding Consumer Behavior. 8. Business-To-Business Marketing. 9. Product Decisions and Strategies. 10. Product Planning, Development, and Management. 11. Services and Nonprofit Marketing. 12. Marketing Channels, Wholesaling, and Physical Distribution. 13. Retailing and Direct Marketing. 14. Integrated Marketing Communications. 15. Mass Communications: Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Sales Force Management. 17. Pricing Approaches. 18. Pricing Strategy. Index
ER  -