Philip Kotler creator Ronald E. Turner text Canada Prentice-Hall 1979 Canadian 3rd ed monographic viii, 517pgs; ill; 24cm Conceptualizing marketing management 2 Analyzing marketing opportunities 72 Planning marketing programs 136 Formulating product strategy 198 Assembling the marketing mix 259 Administering the marketing program 406 Cases studies 467 Index 506 Subject 511 Philip Kotler & Ronald E. Turner Includes index Marketing management HF5415.13 .K64 0135580498