00783nam a2200181 4500 1862 1862 0135580498 HF5415.13 .K64 Philip Kotler Marketing management; analysis, planning, and control. Philip Kotler & Ronald E. Turner Canadian 3rd ed Canada Prentice-Hall 1979 viii, 517pgs; ill; 24cm Includes index Conceptualizing marketing management 2 Analyzing marketing opportunities 72 Planning marketing programs 136 Formulating product strategy 198 Assembling the marketing mix 259 Administering the marketing program 406 Cases studies 467 Index 506 Subject 511 Marketing management Ronald E. Turner BK 0 0 0 0 REF MUCGM MUCGM GEN 2004-08-19 0 HF5415.13 .K64 16094 2018-01-19 00:00:00 2018-01-19 BK