TY  - BOOK
AU  - Haig,Matt
TI  - The e-marketing handbook: an indispensable guide to marketing your products and services on the Internet 
SN  - 074943547X
SN  - 978074943
AV  - HF5415.1265 .H35
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Marketing channels
KW  - Internet marketing
KW  - Electronic commerce
N1  - Includes index;  	1. Getting focused --
2. E-market research --
3. The web design dilemma --
4. Web design principles --
5. Search engines --
6. More marketing channels --
7. Direct e-marketing --
8. Handling sales online --
9. Supporting customers --
10. Brand building on the internet --
11. Advertising online --
12. E-publicity --
13. Clicks and mortar marketing --
14. Evaluation
ER  -