TY  - BOOK
AU  -  	Johny K Johansson
AU  -  Ikujirō Nonaka
TI  - Relentless : the Japanese way of marketing
SN  - 9780750632089
AV  - HF5415.12.J3 .J63In
PY  - 1996///
CY  -  	New York
PB  -  HarperBusiness
KW  - Marketing -- Japan.
KW  -  Export marketing -- Japan.
KW  -   Export marketing.
N1  - Includes index;  	1. The Japanese Marketers --
2. Satisfying Customers --
3. Market Information --
4. Trial and Error --
5. Targeting Competitors --
6. Making That Product --
7. Setting Prices and Doing Advertising --
8. The Middlemen Customers --
9. Putting It All Together
ER  -