the Japanese way of marketing Johny K Johansson creator Ikujirō Nonaka text New York HarperBusiness ©1996 1st ed monographic 198 pages ill; 25 cm 1. The Japanese Marketers -- 2. Satisfying Customers -- 3. Market Information -- 4. Trial and Error -- 5. Targeting Competitors -- 6. Making That Product -- 7. Setting Prices and Doing Advertising -- 8. The Middlemen Customers -- 9. Putting It All Together. Johny K Johansson; Ikujirō Nonaka Includes index Marketing -- Japan Export marketing -- Japan Export marketing HF5415.12.J3 .J63In 9780750632089