TY  - BOOK
AU  -  	John A Quelch
AU  -  Kamran Kashani; 
ED  - Sandra Vandermerwe
TI  - Cases in European marketing management
SN  - 9780256157222
AV  - HF5415.12 .E8C37
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  -  Irwin, 
KW  - Marketing management.
KW  -  Marketing --
N1  - Section i. Introduction  
Section ii. Cummunications policy
Section iii.Pricing policy
Sectioniv. Product policy 
Section v. Distribution policy
Section vi. Marketing process
Section vii. Marketing strategy formulation
Section viii. Marketing organization and implementation
ER  -