TY  - BOOK
AU  -  	Adela Stanley
TI  - Careers in marketing, advertising and public relations
SN  - 9780749439170
AV  - HF5415 .12.St1
PY  - 2003///
CY  -  	London 
PB  -  Kogan Page, 
KW  - Marketing --
KW  - Vocational guidance --
KW  - Great Britain.
KW  - Advertising --
KW  - Vocational guidance -
KW  - - Great Britain
KW  - Public relations --
KW  - Great Britain
N1  - Introduction   1
Marketing    6
 Advertising    21
Public relations   32
Direct marketing   41
Below-the-line   47 
Working from home   57
Courses and qualifications   67
How to get a job   89
Glossary   109
Index   113
ER  -