TY  - BOOK
AU  -  	William J Stanton
AU  -  Michael J Etzel; 
ED  - Bruce J Walker
TI  - Fundamentals of marketing
SN  - 9780073001043
AV  - HF5415 .S745
PY  - 1994///
CY  -  	New York : 
PB  - McGraw-Hill
KW  -  	      Marketing.
KW  -   Marketing
N1  - Includes bibliographical references and index; Modern Marketing and its Environment; Target Markets; The Product; The Price; Distribution; Promotion; Marketing in Special Fields; Managing The Marketing Effort
ER  -