TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing concepts and strategies
SN  - 9780395974841
SN  - 039597484
AV  - HF5415 .P658 
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes index; An overview of strategic marketing --
Strategic planning--
The marketing environment --
Social responsibility and ethics in marketing --
Global markets and international marketing --
Marketing research and information systems --
Target markets: segmentation and evaluation --
Consumer buying behavior --
Organizational markets and buying behavior --
Product concepts --
Developing and managing products --
Branding and packaging --
Marketing channels and supply chain management --
Wholesaling and physical distribution --
Retailing  --
Integrated marketing communications --
Advertising and public relations --
Personal selling and sales promotion --
Pricing concepts --
Setting prices --
Marketing implementation and control --
Marketing on the internet --
E- marketing --
Appendix A in marketing

ER  -