TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Marketing: best practices 
SN  - 0030349990
SN  - 978003034
AV  - HF5415 .M297453 
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes index; 1. Introduction to strategic marketing / Peter R. Dickson --
2. Marketing and social responsibility / Peter R. Dickson --
3. International marketing / Michael R. Czinkota and Ilkka A. Ronkainen --
4. Marketing research and information systems / Peter R. Dickson --
5. Consumer behavior / Jagdish N. Sheth and Balaji C. Krishnan --
6. Business-to-business marketing / Michael D. Hutt and Thomas W. Speh --
7. Market segmentation and target markets / Penny M. Simpson --
8. Marketing's role in new product development and product decisions / Abbie Griffin --
9. Services marketing / K. Douglas Hoffman --
10. Marketing channels and distribution / Bert Rosenbloom --
11. Retailing and wholesaling / Patrick Dunne and Robert F. Lusch --
12. Integrated marketing communications: advertising, promotions and other MarCom tools / Terence A. Shimp --
13. Personal selling and sales management / Judy A. Siguaw --
14. Pricing strategies and determination / Joel E. Urbany --
15. E-marketing / John H. Lindgren, Jr
ER  -