TY  - BOOK
AU  -  	Gary Armstrong
AU  - Philip Kotler.
TI  - Marketing:  an introduction
SN  - 9780130352552
AV  - HF5415 .K625
PY  - 2003///
CY  -  	Upper Saddle River, NJ : 
PB  - Prentice Hall
KW  -  	      Marketing.
N1  - Includes bibliographical references and index;  	Marketing in a changing world : creating customer value and satisfaction --
Strategic planning and the marketing process --
Marketing in the Internet age --
The marketing environment --
Managing marketing information --
Consumer and business buyer behavior --
Market segmentation, targeting, and positioning for competitive advantage --
Product and services strategy --
New-product development and product life-cycle strategies --
Pricing products : pricing considerations and strategies --
Marketing channels and supply chain management --
Retailing and wholesaling --
Integrated marketing communications : advertising, sales promotion, and public relations --
Integrated marketing communications : personal selling and direct marketing --
The global marketplace --
Marketing and society : social responsibility and marketing ethics --
Appendix 1: Marketing arithmetic --
Appendix 2: Careers in marketing --
Notes --
Video cases --
Glossary
ER  -