TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles & perspectives 
SN  - 025611319X
SN  - 978025611
AV  - HF5415.1 .B4155 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  -  	Marketing in a dynamic environment --
Buying behavior --
Marketing research and market segmentation --
Product and service concepts and strategies --
Pricing concepts and strategies --
Marketing channels and logistics --
Integrated marketing communications --
appendix A. Applications of mathematical and financial tools in marketing decisions --
appendix B. Product marketing plan
ER  -