TY  - BOOK
AU  - Leong,Siew Meng
AU  - Ang,Swee Hoon
AU  - Tan,Chin Tiong
ED  - Asia Pacific Marketing Federation.
TI  - Marketing insights for the Asia Pacific
SN  - 9971645327
SN  - 978997164
AV  - HF5415.12.A8 M37 
PY  - 1996///
CY  - Singapore, Portsmouth, NH, Singapore
PB  - Heinemann, Asia Pacific Marketing Federation
KW  - Marketing
N1  -  Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort
ER  -